Report cover
Inner urban conservation and development - An independent panel report on a proposal for Smith Street, Collingwood, under Melbourne 2030. Edited by Miles Lewis, August 2004. Order your copy

Smith Street invades the blogsphere

9 Jun 2005

Local cultural media developers Toy Satellite are calling all wannabe bloggers to have their say on what they want for a Smith Street weblog. Toy Satellite's survey will help revamp the community weblog,, in collaboration with Smith Street precinct residents, businesses, artists and community organisations.

The Community Weblog Survey asks the views of those who live, work and visit the Smith Street precinct about the benefits and level of interest of a dedicated site, sponsorship and contributor possibilities, marketing and partnership opportunities.

Andrew Garton from Toy Satellite, and spokesperson for the weblog project, said that blogs are here to stay and are now common communication vehicles. "Blogs are increasingly influential with opinion leaders and trend spotters. Some of the most prominent blogs are sources of news that mainstream media overlooks, are forums for lively debate and connect people with what's happening locally". Garton went on to say the Smith Street precinct has the perfect mix of creativity, culture and commerce for a community weblog.

Garton commented that when was created last year out of a local planning issue, the group was amazed there wasn't a Smith Street website, unlike other iconic Melbourne streets. While these tended to focus on business, the vision for the new was a true community based blog. It will also embrace the concept of the Smith Street precinct, extending to side streets and bigger thoroughfares like Gertrude and Johnston Streets that are natural extensions of Smith Street�s activities.

Garton explained that it would be vital in the future to work closely with local businesses and community organizations in refining and operating the site. Part of the survey�s rationale was finding potential partners as well as hearing ideas for working together with other groups in the precinct. �For the site to prosper and become part of Smith Street�s cultural scene, businesses and community organizations in the Smith Street precinct should be partners�, said Garton.

According to Garton, the team working on the weblog had no shortage of ideas to revamp the site, but wanted to hear people�s views, hence the survey, "�Ideally people will take time to complete the survey, but they are also welcome to post ideas or offer contributions on".

The survey can either be completed online, or collected and returned to these locations:

  • Dante�s Fitzroy - cnr Gertrude and Napier Streets, Fitzroy
  • Crumpler - cnr Gertrude and Smith Streets, Fitzroy
  • Pasta Classica - 352 Smith Street, Collingwood
  • Sonza Foods - 152 Smith Street, Collingwood
  • Smith Street Cellars - 195 Smith Street, Fitzroy.

    The deadline for completed surveys is Saturday 25 June 2005.

    For Media Comment: Andrew Garton (Toy Satellite)

    Ph: 9417 5425 or 0409 948 280.

Posted by Author agarton


From Brad on 12 Jun 2005:

Will the survey results be made available to the public?

From Andrew on 14 Jun 2005:

Thanks for your question, Brad. A summary of the survey results will be made public. Any personal details, such as contact addresses for our mailing lists, will remain confidential.

c2o/Toy Satellite

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