Report cover
Inner urban conservation and development - An independent panel report on a proposal for Smith Street, Collingwood, under Melbourne 2030. Edited by Miles Lewis, August 2004. Order your copy

Community Weblog Survey Report

3. Executive summary

Visiting the site: proportion, location, and triggers

  • About 60% of respondents had visited the site, vs. 40% who had not.
  • Most of the respondents who had visited the site were those who responded through the web.
  • The results have, accordingly, been cross-tabulated in terms of Visitors and Non-visitors.
  • About 2/3rd of Visitors had visited smithstreet.org from their homes.
  • Work was the next most frequent location, from which came about a 1/5th of Visitors.
  • 1/3rd of all respondents indicated they had visited the site on the basis of Word-of-mouth; this especially comprised Visitors.
  • Visitors were next most likely to have visited the site on the basis of a Poster.
  • Non-visitors were most likely to have visited the site on the basis of the Survey, followed by Word-of-Mouth.

Qualities and benefits

  • Overall, the History of the area and Community awareness were the most frequently endorsed benefits, by about three-quarters of all respondents.
  • Visitors were especially likely to see the site's benefit in terms of Community Awareness, with 91% of these respondents endorsing this benefit. The second most frequently endorsed benefit among Visitors was in terms of the History of the area.
  • Non-visitors were most likely to perceive a benefit in terms of providing a Traders' directory, followed by History and Arts/cultural activities.
  • Among descriptions of the outcomes, most referred to some form of political information and action at the local government or environmental level, and some referred to networking among traders.

Own web web-site and link

  • 50% of all respondents indicated that they had a website (largely equal between Visitors and Non-visitors).
  • 70% of those with a website indicated that they would like to be linked with smithstreet.org: 52% of Visitors with a site, and 90% of Non-visitors with a site.

Personalised pages

  • 33% of all respondents indicated that they would create personalised pages if smithstreet.org provided them: 24% of Visitors, and 48% of Nonvisitors.

Paid advertising

  • 33% of all respondents indicated that they would pay for premium advertising if it were available: 27% of Visitors, and 43% of Non-visitors.

Sponsorship

  • 20% of all respondents indicated favour for being a sponsor: 18% of Visitors, and 24% of Non-visitors.

Content Content-contribution

  • 61% of all respondents indicated they would contribute content: 70% of Visitors, and 48% of Non-visitors.

Factors influencing contribution

  • For 60% of all respondents, contribution was dependent on Knowing more about the concept, equally among both Visitors and Non-visitors.
  • Visitor-contributions were also highly likely to be dependent on Having more time (58%). This was also relatively common among Non-visitors (48%).
  • 33% of Non-visitors indicated that Cost was also a factor.

Outcomes of contribution

  • 57% of all respondents considered that Smith Street in general would benefit by their contribution (equally among Visitors and Non-visitors).
  • 54% of all respondents indicated that contribution would be Personally rewarding.
  • 22% of all respondents indicated that contribution would be good for Business.

Type of contribution

  • 74% of all respondents indicated they would contribute Sounds, stories, poems: 64% of Visitors, and 90% of Non-visitors.
  • 33% of all respondents indicated they would contribute Images/photos.
  • Other options were endorsed by about 1/5th of respondents.

Intention to visit the site for information

  • 57% of all respondents indicated they would be likely to visit the site for information: 55% of Visitors, and 62% of Non-visitors.

Intention to visit the site for marketing

  • 39% of all respondents indicated they would be likely to visit the site for marketing: 36% of Visitors, and 43% of Non-visitors.

Importance of community

  • 63% of all respondents indicated that community involvement and awareness was personally important for them: 64% of Visitors, and 62% of Non-visitors.

Additional comments

  • 26% of all respondents provided additional comments, mostly reflecting interest in seeing the site developed in the interests of the Smith Street community.

Note: For section 4. Results in detail please download the full report: SmithStreet.org Evaluation Survey (PDF, 534KB)

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